About
Hello, I’m Ulrika Bilby, the founder of The Riverbranch, a consulting business helping creators, founders, and experts monetise what they already know.
My work sits at the intersection of corporate strategy, leadership, and clarity-driven execution. I spent many years inside complex organisations across government, investment banking, and blue-chip environments, always close to decision-making where the job is to turn complexity into clear direction that can be acted on. Over time, I naturally moved from corporate structures into building my own business, driven by a love for change, creation, and simplification.
I thrive in complexity. I see patterns, simplify ideas into clear structures, and turn scattered thinking into something visual, practical, and easy to execute. I love building, creating, and helping others succeed—especially when something finally becomes simple enough to work.
Today, I work with creators and founders who already have attention but no clear offer. I turn scattered thinking into one clear offer, one message, and one funnel that sells.
My approach is simple and execution-led: I extract what is already there, clarify it, and build it into something that generates revenue.
Why work with us
People trust working with Ulrika because she has spent her career inside complex environments where clarity is not optional. She has worked as a manager, project leader, executive, and in business development across government, investment banking, and large complex organisations where decisions must be simplified fast and executed with precision.
She brings that same skill into founder businesses as a shadow operator. She steps into the thinking behind the business, finds the real offer inside the noise, and turns it into something clear enough to sell: one offer, one message, one funnel.
Her edge is not theory, but execution under complexity. Clients trust her because she removes noise, creates clarity, and only builds what can actually convert.
Contact
I'm always looking for new and exciting opportunities. Let's connect.
“Ulrika's coaching will transform you.”
Jenny S